About Us

Huascar & Company Bakeshop opened as H Bake Shop in 2013, the same year we won Food Network’s Cupcake Wars. We are located at 453 West 54th St, New York, NY 10019, in Hell’s Kitchen in Manhattan. Our team works very hard every day to bring you small batches of delicious cupcakes, brownies, cookies, cheesecakes, flans, French macarons, coconut macaroons, brigadeiros, and custom cakes that are ingredient-driven and flavor-focused, using only the best ingredients. Click above to order for delivery and pick-up directly from our NEW online shop! (You may also order on Grubhub, UberEats, Postmates, Delivery, and Sweetist.)

An American Dreamer

Huascar Aquino was born in the Dominican Republic, where he learned to cook at home at his mother’s side, and as a cook in hotels. He came to New York as a young man to study pastry arts at the French Culinary Institute (now, the International Culinary Center). In 2012 he competed on Food Network’s Sweet Genius and, in 2013, won Food Network's Cupcake Wars (Season 9 Episode 1)—a first for a New York baker! In June 2018, he appeared as a contestant on Food Network's Chopped.
Huascar and Company Bakeshop Chef Huascar Aquino Smililng
Chef Huascar


Our cupcakes brought us fame, but we offer so much more: Cookies, Brownies, Macaroons, French Macarons, Canollis, Puddings, Flans, Cheesecakes, Brigadeiros, and Cakes, including Custom Cakes!


Fondant, buttercream, edible-image, sculpted, multi-tiered, we do it all! Pricing for custom cakes begins at $8 per slice for buttercream and $10 per slice for fondant, and goes up as the complexity of the design and work involved increases. Check out ordering details and submit your inquiries here.


We are proud to serve coffee by Partners Coffee, a small batch roaster located in Brooklyn that travels “the world sourcing coffee, celebrating quality and complexity,” proclaiming “that each coffee can tell a story.”

A Panoply of Sweets

You can experience our wide assortment of sweets by calling or visiting the bakeshop or ordering online through our delivery services: Grubhub, Postmates, UberEats, Delivery.com, and Sweetist.

Visit Us

  • 453 W 54 St, NYC, NY 10019
  • huascarandco at gmail
  • (212) 933-1041
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